Roberts Manufacturing Co. Limited

Roberts Manufacturing Co. Limited was formed on the 24th March, 1944 when Mr. Roberts’ efforts caught the attention of Sir Kenneth R. Hunte who suggested they join hands to start a company.  The Robert’s portfolio is a local supplier to Bryden Stokes Ltd., supplying Margarines, Spreads, Oils as well of the Vitamin Pet Dog Foods.  Newly introduced to the Sunflower line is the Olive Oil Spread offering with an offering in the 445g size.  This expansion of Sunflower line has also highlighted the new packaging to the entire portfolio, which offers: 

  1. The Sunflower Spread:-  220g, 445g & 1kg
  2. The Sunflower Lo Cal :-  445g & 1kg
  3. The Sunflower Garlic Spread:- 220g & 45g
  4. The Sunflower Health Spread:- 220g & 445g
  5. The Olive Oil Spread:- 445g 

Other Brands: 

  1. Mello Kreem:- 250g, 445g, 1.81kg & 12kg
  2. Glowspread:- 250g, 445g, 1.81kg & 12kg
  3. Velvo Kris Shortening:-  250g, 500g, 1.36kg &
  4. Puff Pastry Margarine Cubes:- 18kg
  5. Butter Glow Margarine:- 12kg & 18kg
  6. Robert’s Cooking Oils: -  500ml, 1L, 2L, 3L & 18L
  7. Sunrise Cooking Oils: -  500ml, 1L, 2L, 3L & 18L
  8. Robert’s Chicken & Rice Dog Foods:- 2kg, 5kg, 10kg, 15kg & 20kg 

The Robert’s Sunflower Olive Oil Spread launch will officially commence in mid-October, with a series of Sampling sessions and the assistance of the main stream media (Radio, Newspapers, TV).  The advertising campaign will drive will be on the “Do Your Heart Good” theme.  This new sku will be offered to the current Bryden Stokes Sunflower customers.  A soft launch was executed to bring the supporting staffers onboard, to also highlight the health benefits derived from usage of the product.  The product is expected to compete with:-  KerryGold’s Olive Oil Spread, Land-O-Lakes and Olivio. This retail price is expected to be very competitive to encourage potential purchase in this very difficult economy.   For more information, please visit http://www.rmco.com/